See The Best

The best vision starts with the best eye exam. At Shades we carry the most advanced lenses and contacts available, but we also know our products are only as good as the perfect prescription. And that’s where our expertise sets us apart.

A Shades eye exam will give you the clarity of vision and comfort you deserve. During your exam, Dr. Bill will precisely assess your vision. An optometrist with 22 years’ experience, Dr. Bill is known for his attentiveness to his patients, for thoroughly explaining your eyes’ health, and for being a master at measuring the precise prescription for your lifestyle needs.

Give us a call and schedule some time with Dr. Bill.

See for yourself what perfect vision looks like.

Love your glasses more.

The Highest Quality Lenses Paired With The Most Stylish Frames.

Dr. William J. Koppin, OD, carved his niche in the fashion eyewear industry in 1989 when he opened Shades Optical in Birmingham, Michigan. Since then, Dr. Bill has been committed to meeting his patients' lifestyle needs. The personal attention at Shades guarantees that every patient gets the very best product. Dr. Bill is dedicated to utilizing the latest advancements in optometry in order to give his patients the full range of eyewear options.

Shades operates its own lab, guaranteeing the highest quality prescription finishings and timely turnaround.