Birmingham, MI 48009
Hours
M W F | 10-6T Th | 10-8
SAT | 10-5
SUN | Closed
The Shades Guarantee
Shades guarantees success. We guarantee our eyewear to be perfect for each and every client. We promise to troubleshoot each pair of lenses and frames until the end product is perfect, guaranteeing the best possible vision and maximum comfort.
From its inception in 1989, Shades has been committed to a culture of innovation and excellence in technologically advanced eyewear. Shades recently became one of the first optical centers to offer Computer Eyes, a comprehensive solution for computer vision. Shades now offers the Shades Progressives system, a technical solution that ensures progressive lenses' proper cut and adjustment and creates lenses that offer a natural, comfortable progressive vision. Such a high level of quality control is possible because Shades owns and operates its own lab and invests in the highest quality equipment available, guaranteeing the best prescription finishings.
Shades Optical is dedicated to utilizing the latest advancements in optometry in order to give patients the full range of eyewear options and ensure the very best lifestyle choices. Each individual receives extensive personal attention to match the right lenses with the right frames for him or her.
Shades Optical offers the highest quality lenses paired with the most stylish frames. Love your glasses more!
Life Happens at Every Focal Length
Whether reading the menu at a restaurant, enjoying the newspaper, or spending a lazy afternoon with a good book. We rely on our vision to see our computer monitors, the dashboards in our cars and the playing cards on the poker table. When problems with our vision occur, situations in everyday life become frustrating. The lines around the edges are blurred, the words on the page disappear.
There are no longer limitations to correcting these uncomfortable and frustrating visual changes. The Shades Progressives system is designed to correct and enhance each individual experience by creating custom solutions for your vision needs. Our innovative lenses offer a full range of vision at every focal length, providing immediate comfort and clarity.
The Shades Progressives system relies on a technical combination of the proper measurements for each pair of lenses and adjusting the frames' fit, so that you can see properly and comfortably through them. Our process for perfecting progressive lenses and frames is a technical balance of quality materials, precision equipment and detailed attention to prescription needs and facial measurements. Every pair of Shades Progressives are specifically crafted to ensure your maximum comfort and to create the very best vision.
Shades Progressives enhance the lifestyle of those who struggle seeing at any focal length. The level of attention necessary to perfect each pair of Shades Progressives is typical of Shades Optical eye care and what has made Shades superior to other retailers for decades.
Seeing is Believing
Do you ever experience discomfort from using your computer? Do you get headaches? Does your neck and back get sore? Do your eyes burn? These symptoms may be a result of Computer Eyes.
Many people need corrective lenses specifically for the computer. Shades Computer Eyes lenses are customized for your visual needs to ensure comfort and eliminate computer eyestrain.
A Shades Optical Computer Eyes exam is the first step in creating a comprehensive solution for computer eyestrain. A Shades Computer Eyes exam isn't just for those who spend all day on their computer. Even those who spend a few hours a day checking email and surfing the Web may experience eye strain as a result.
Think of Computer Eyes lenses like a pair of reading glasses - lenses you use for a specific purpose, even if you don't need glasses at any other time. Clients who receive a Computer Eyes exam and then try out a pair of lenses consistently say how good their eyes feel when using a computer.
Let's talk about focus. When you look at a computer screen, the pixels of light cause your eyes' focus to lag. As your eyes struggle to lock on to the computer, they continuously cycle between lagging and refocusing. This cycle can eventually lead to eye strain.
The Shades Computer Eyes exam gauges the severity of that cycle. It measures your eyes' amount of lag when looking at a computer screen, and is simple, painless and accurate. As with every Shades Optical eye exam, Shades brings their trademark attention to detail and commitment to precision, so you don't have to worry about getting it right.
After your exam, Shades will craft a comprehensive solution tailored to your eyes' specific needs. He'll help you choose a pair of Computer Eyes lenses that will correct your computer vision for maximum comfort. Shades collaborates with Zeiss, a world-leading eye lens developer, to provide you with the very best product for your eyes.
Love your Google more. Stop in for a Shades Computer Eyes exam today.
Meet iTerminal
A revolutionary device that will help you to see better than you could have ever imagined.
iTerminal turns vision into visionary.
While we can’t promise that iTerminal will help give you superhuman powers, we can be sure that your lenses will get more love and attention then ever before.
Shades is now equipped with the Zeiss iTerminal, a breakthrough fitting and measurement system that customizes your single-vision and progressive lenses. The precision achieved through iTerminal allows us to give you the ultimate performance upgrade for your glasses. It’s the latest innovation at Shades to ensure the very best experience for you.
During your visit, a member of the Shades staff will adjust your frames before measurement so that they fit exactly as they should. You’ll then step up to the iTerminal for your precision measurement. In one quick and comfortable process, the iTerminal measures fitting heights, pantoscopic angle, vertex distance, frame wrap and the distance between your pupils, all to within one-tenth of a millimeter. It then creates photo images that are used to specify your lenses. These lenses are digitally ground with your prescription on both sides.
Have no idea what all that means? Don’t worry – leave it to iTerminal. The clarity and definition you’ll get from your new lenses will ensure that you’ll love your glasses more.
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