Perfect vision starts with you. You Deserve the best.

YOU DESERVE THE BEST! TO US, THAT MEANS THE BEST VISION, EYEWEAR AND OVERALL WELL-BEING. OUR PASSION IS MAKING SURE YOU FEEL GOOD IN YOUR FRAMES AND LENSES.


How do we do this with you? We set you up with rare fashion finds and a personalized fit, paired with the most accurate lenses for your vision needs. Our attention to detail and our investment in pioneering technology comes together to offer all of our patients our holistic package!

THE SHADES TEAM SEEKS OUT THE HIGHEST QUALITY MATERIALS, AND CURATES THE FINEST OPTICAL DESIGNS FROM AROUND THE WORLD.

WITH THE GUIDING PRINCIPLE THAT A PATIENT’S HEALTH AND HAPPINESS IS DIRECTLY CONNECTED TO THE PRECISION AND COMFORT OF THEIR VISION, DR. BILL HAS CREATED A SYSTEM TO DEDICATE MORE TIME TO EACH PATIENT.

For three decades, Michigan Optometrist, Dr. Bill Koppin, has been changing the standard of eye care in metro Detroit. Shades Optical, located in Birmingham, Michigan, is celebrating our 30th year and remains committed to delivering an extraordinary level of personalized service and attention to detail for our patients that come from all over the world.